About

Photo > Art > Design: reality under a new perspective

Xavier Goodman was born and raised in Milan and he lives in London at present. He has worked as an advertiser, producer, director, actor and visual artist. As an artist, after various experiences with different media, he chose digital art as his medium. He’s always been a passionate photographer and decided to combine his passion with the digital world. The encounter results in a creative path that is giving him great emotions and that he decided to share.

Here is how he creates his artworks. Everything starts from a photograph that he personally takes. The subject of the image is not important. What he looks for is a color palette and certain shapes and lines. Then he transforms the photograph through digital processing programs. The result is an abstract pictorial image, where nothing recalls the original. So, his starting point is reality but the result is a different perception of it. 

The media used are UV digital prints, engraved directly on 3mm thick Dibond® aluminium sheets. This printing technique and this type of media gives great physical presence and ensures extraordinary durability. The works are hung spaced 2 cm away from the wall, as if they were floating in the air. They are conceived for the extra-large format, a dimension in which they express all their strength and beauty.

From Art to Design: a further step in the artistic process is the creation of design items such as tables, wallpapers, fabrics and more.

His work is driven by his joie de vivre and his aesthetic sense: an incessant flow of creative energy guided by the search for balance in beauty. He would love that everyone, looking at his works, could be inspired by the play of shapes and the richness of colours to find fantastic worlds, fruit of their imagination.

 

Here’s what a famous art critic said about Xavier Goodman’s work:

“What’s the meaning of the word “photography” today, in its etymological definition of “writing with light”, with respect to the advent of digital, which allows you to create images from scratch?  The same question arises in front of the works of Xavier Goodman. What seems to be arbitrary color lines created on the computer, are instead real photographs, taken by himself, manipulated and distorted to create abstract paintings. The artist then prints this “distortions of the real” directly on large aluminum boards, which can be hang on a wall or become design tables of his own creation or can turn into patterns for wallpapers, fabrics, carpets.  Xavier Goodman develops an aesthetic / creative concept that arises in that sort of boundary between “Arts and Crafts”, in the highest sense of the word; the artistic movement of the late nineteenth century to the reform of the applied arts. We could coin, with a play on words, the neologism “object oriented photography” in the sense that starting from a true photograph, the artist transforms it into a possible object: whether an aluminum panel to hang on a wall or a table or a fabric or whatever his imagination is able to shape.  Xavier Goodman stimulates, with its visions, an endless series of references and citations in the viewer.  The unconscious thus begins to wander in front of his color tangles, making many references to figurative art resurface. From cave paintings, to Paolo Uccello; from Vermeer’s interiors, to the world of Klimt. An actual photograph, only hidden to the eye but not to the unconscious, with which Xavier Goodman ultimately returns that apparently lost meaning of “photo-graphy”, which is “writing with light”.

                      Claude Brassai – 2017